The Awesome Blog

The Shit Is Hard

Since I was 16-years-old, I have always had some version of a full-time job—and most of these jobs involved working directly for a small business owner. Throughout all of this, I have watched closely as these business owners acquired assets, hired new staff, and stressed about cash flow. Because of ... [Read More]

2017 NASCAR Hospitality @ Daytona International Speedway

It takes a special kind of event producer to gaze upon an empty parking lot and envision an oasis – a getaway from the crowds where guests can enjoy the amenities of their favorite resort without ever needing to leave the Daytona International Speedway infield. For the second year in a row, we had t... [Read More]

2017 NASCAR Business Hub

What do Office Depot, Traction Event Labs, and the NASCAR Hub all have in common? They are all in the business of getting business done.... [Read More]

2016 NASCAR Hub @ Homestead-Miami Speedway

Last November, NASCAR called with an urgent request. They needed to be bailed out of a jam and required a VIP hospitality space to be created in under seven days. I knew that if done properly, and without adding undo stress to my client, quietly activating her vision would lead to higher quality op... [Read More]


Have you ever been hosted somewhere that you will never forget? Think of your favorite sporting event, a concert, or that bed and breakfast where the experience was second-to-none. You simply cannot stop telling your friends about it, right?... [Read More]

NASCAR Hub @ the Daytona International Speedway

The U.S. Military debriefs each operation with an After Action Report (AAR). Even though producing an event isn’t as stressful as a raid on a terrorist compound, we also implement a recap report for every event we produce at Traction... [Read More]

The New Gold Standard

While in the process of building this business, I consistently study other successful organizations and look for areas where I can enhance my knowledge and then apply the key learnings into my daily practice. The best example of a company that I look up to and one day aspire to mirror is Ritz-Carlto... [Read More]

2015 NASCAR Hub @ HMS

When a client calls and says that they have a tight budget and an even tighter timeline, the first reaction provided by most event producers is to simply hang up the phone (I would be lying if I said that the thought had not passed through my head, too). However, I am a firm believer in the idea th... [Read More]